SEO Tools Search Engine Optimization Tools

The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25. Many SEOs rely on Ahrefs for their link building and keyword research needs. The toolset is comprehensive, yet easy to use, making it a great choice for both beginners and experienced SEOs.

Google Analytics 4 is one of the best free SEO tools that every digital marketer should be using. With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t. If you’re looking to get started with SEO or want to achieve better results for the low cost of $0, here are 110 of the best free SEO tools you should be using. There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance.

Insert Tags & Optimize Your Video

This article compares the 16 best SEO tools in 2025, explaining exactly what each one does best. Semrush is a marketing software that can boost your online presence in the eyes of search engines. You can then turn those generated topics into valuable content that not only satisfies your audience’s need for info, but boosts your rankings in the search results! So, if you’re searching for one of the best SEO management tools for content, look no further than FAQFox. I also like Semrush’s topic insights (available in the Organic Research tool).

• Our Keyword Tool is a point-solution since it has one function—to help you find the best SEO keywords to target.
• It pulls “digital signals” from millions of locations across the internet and creates statistically significant estimates.
• The full range of features (such as full-scale audits, unlimited briefs, and deeper AI analysis) becomes available at higher pricing tiers.
• Along with helping you improve your rankings on the search engine results page (SERPS), SEO tools can help with keyword research and generating content that speaks to your audience.

However, its unlimited AI writing SEO Anomaly option in higher pricing plans catches the eye. For teams tired of monthly subscriptions and looking for a budget-friendly, no-strings-attached content marketing tool, WriterZen offers an intriguing alternative. It might not be the most exciting tool in the market, but its lifetime access could be a game-changer for budget-conscious content creators.

Top 5 Best SEO Tools that the Pros Really Use

Bing Webmaster has several free SEO tools to help you gain valuable insights about your website’s online performance, including technical SEO auditing and keyword evaluations. Learn what leads people to your website, what they’re searching for on search engines, and more with Bing Webmaster’s stocked library of SEO tools. The platform’s standout features read like a content marketer’s wishlist.

Dopinger is a USA-based marketing agency providing Digital Marketing, SEO and Web design services to clients around the world. Your website will be analyzed by Dopinger SEO Experts within the framework of SEO criteria. The document containing your analysis and your proposal will be sent to you as soon as possible.

Website Tracking Tools

I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic. Semrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages.

In addition to all of these, it is also very important to measure your return on investment. Semrush is one of the most popular SEO tools globally, offering a wide range of SEO and content marketing features. You can conduct keyword research, monitor backlinks, analyze competitors, optimize content, and much more, all through this platform. If you’re serious about backlinks (and you should be), Majestic is the tool you need. It digs deeper into link data than anything else on the market, uncovering insights that broader platforms miss. For agencies whose clients require serious link-building or technical SEO work, it’s worth every penny.